Laurie Barthol
Senior Marketing Manager | Demand Generation | Campaign Management
A B2B marketing professional that will add value to any organization seeking to deliver impactful marketing programs and achieve measurable success.
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ABOUT ME
Throughout my extensive career in marketing, spanning over 25 years, I have developed a keen ability to deliver results that exceed expectations.
As a results-driven professional, I am passionate about positioning products for success and creating marketing strategies that foster long-term growth and a competitive edge.
With a specialization in B2B SaaS technology, I have honed my skills across various marketing disciplines including demand generation, product marketing, field marketing, content management, brand marketing and digital.
My ability to manage multiple projects seamlessly while meeting deadlines and exceeding goals is a testament to my exceptional organizational skills, strong work ethic, and innovative thinking. I am dedicated, resourceful, and highly detail-oriented, with an unwavering passion for technology that drives my desire to create impactful marketing programs.
AREAS OF EXPERTISE
• Strategic Marketing Planning
• Multi-channel Demand/Lead Generation Campaigns
• Account Based Marketing
• Sales Pipeline Growth Management
• Event Management
• Social Media Marketing
• Website Management and Analytics
• Project Management and Team Leadership
• Media Buying / Ad Placement
• Internal and External Communications
• Collateral and Sales Enablement Tools
• Digital Marketing / Content Management
TECHNOLOGY PROFICIENCIES
Marketing Automation: HubSpot, Eloqua, Exact Target, Constant Contact
Website CMS: Sitecore, Adobe Experience Manager, WordPress
Website Analytics: Google Analytics, Adobe Analytics
CRM Systems: SalesForce, MS Dynamics, ACT
ABM Platform: 6Sense
Creative Design: Adobe Creative Cloud Suite (InDesign, Illustrator, PhotoShop, Dreamweaver)
Microsoft Office
Thank you for taking the time to explore my work experience and sample portfolio. I look forward to the opportunity to further discuss how I can contribute to the success of your organization.
Laurie Barthol
lauriebarthol@gmail.com
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